Visioning - the Entrepreneur’s compass
Entrepreneurship, Athletes Marie Watkins Entrepreneurship, Athletes Marie Watkins

Visioning - the Entrepreneur’s compass

When you’re starting a business, it’s easy to get caught up in the whirlwind of tasks—branding, marketing, finding customers, and the list goes on. But before you dive into the to-do list, there’s one critical step you can’t skip: visioning.

Think of visioning as your entrepreneurial compass. It doesn’t just tell you which direction to go; it ensures you’re heading toward something meaningful and sustainable. Visioning isn’t about setting vague goals like “be successful” or “make money.” It’s about creating a clear, purposeful roadmap that connects who you are with the business you want to build.

Here’s what visioning entails and why it matters:

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Skills needed to go from Athlete to Entreprenuer

Skills needed to go from Athlete to Entreprenuer

While athletes naturally possess many skills that are advantageous for entrepreneurship, there are specific areas where they might need additional development to fully bridge the gap to successful business management. By developing these skills, athletes can effectively leverage their inherent strengths from sports to excel in the entrepreneurial arena, creating a smooth transition from athletic to business careers.

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Perfect conditions for women entrepreneurship to thrive
Entrepreneurship, Women, Mindset, Business Tools Marie Watkins Entrepreneurship, Women, Mindset, Business Tools Marie Watkins

Perfect conditions for women entrepreneurship to thrive

Since 2017 then I’ve had the pleasure to mentor close to 100 entrepreneurs. There are some amazing things happening here that are being driven by women! So many that it’s probably time to think of the word “accelerator” as “accelHERator” especially as it pertains to Racine. I’m not saying that there aren’t some great companies being created by men but when I look objectively and qualitatively at the results of each, the women-owned businesses are gaining some serious traction. I have a few theories about why this is the case but I think the key attributes that make these entrepreneurs successful are the following.

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