“Transforming the future for women athletes means giving them the tools to succeed beyond their sport. Together, with partners like you, we can empower them to break barriers, lead boldly, and redefine what's possible in every arena they enter.”
Marie Watkins, Chief Vision Officer - Polaris Talent and Founder - DriveHer Consulting
Join DriveHer Consulting in empowering women racecar drivers to master the business and professional skills they need to thrive
At DriveHer Consulting, we’re transforming motorsports by equipping women athletes with critical business and professional skills. From leadership coaching to operational training, our programs ensure these talented women are seen as equals in every room and boardroom.
Why Partner with Us?
By funding or sponsoring our training cohorts, your company will:
Demonstrate Industry Leadership: Showcase your commitment to diversity and inclusion.
Empower Women Drivers: Equip participants with tools for long-term professional success.
Enhance Your Brand: Align with a bold mission for equity in a male-dominated industry.
What We Offer:
Custom Training Programs: Tailored development courses for women drivers, team managers, and owners
Leadership Development Workshops: Building confidence and communication skills.
Operational Mastery Training: Helping drivers streamline and manage their careers beyond the track
What Your Partnership Can Do:
Fund professional development programs for women drivers.
Provide resources and mentorship to create lasting change.
Support a mission to break barriers and foster equity in motorsports.
Take the First Step Toward Partnership
Together, we can create a motorsports industry where women lead boldly and professionally.
📞 Call us at: 760-604-7676 (Marie)
📧 Email us at: marie@polaristalent.com
Marie Watkins is the founder of DriveHer Consulting and the Chief Vision Officer (CVO) of Polaris Talent, bringing over 30 years of experience in building HR and Talent Acquisition organizations across Fortune 100 companies, pre-IPO startups, and dynamic industries like motorsports, entertainment, and large-scale public events. Her leadership bridges industries, blending innovation and strategic insight with a passion for empowering others.
Recognized Leader and Award-Winning Coach
Marie is a nationally recognized entrepreneur, having received the SBA’s 2022 Wisconsin Women’s Business Champion Award for her work mentoring and coaching small businesses and entrepreneurs. Her achievements include founding DriveHer Consulting, which focuses on empowering women in motorsports and other high-performance fields by providing business acumen and professional development coaching.
Championing Community and Diversity
Marie’s commitment to diversity, equity, inclusion, and belonging (DEIB) drives her work at Polaris Talent and beyond. As a Certified Diversity Recruiter (CDR), she has positively impacted diversity metrics in organizations and is dedicated to increasing representation in motorsports, both on and off the track.
Guiding Transformation and Progress
Through DriveHer Consulting and Polaris Talent, Marie continues to inspire individuals and teams to achieve their full potential. Whether coaching entrepreneurs or leading organizational transformation, her mission is to foster growth, inclusivity, and innovation across industries.