Visioning - the Entrepreneur’s compass

When you’re starting a business, it’s easy to get caught up in the whirlwind of tasks—branding, marketing, finding customers, and the list goes on. But before you dive into the to-do list, there’s one critical step you can’t skip: visioning.

Think of visioning as your entrepreneurial compass. It doesn’t just tell you which direction to go; it ensures you’re heading toward something meaningful and sustainable. Visioning isn’t about setting vague goals like “be successful” or “make money.” It’s about creating a clear, purposeful roadmap that connects who you are with the business you want to build.

Here’s what visioning entails and why it matters: