Stop skipping Networking events and learn to enjoy them
How I Learned to Love (or at Least Tolerate) Networking Events…and a pitch for a free webinar where you can learn to do that same
I’m an extroverted introvert so networking can be a bit of a nightmare.
The thought of walking into a room full of people, trying to strike up a conversation, and gasp making small talk can make many cancel and just stay home to watch Netflix. I’ve done it myself on occasion. But networking is a necessary skill if you are trying to build your business or get sponsors and I've got some tips that have helped me navigate events without losing my sanity that I’d like to share with you.
First things first, preparation is key. Before I go to any event, I do a little homework. I check out the event details, the speakers, and any interesting topics that might come up. This way, I feel more in control and less like I'm walking into the unknown. LinkedIn is a lifesaver for introverted networkers!
One of the biggest advantages we introverts have is our listening skills. Seriously, people love to talk about themselves, and being a good listener can make you a hit at any gathering. Instead of trying to meet everyone, I focus on a few meaningful one-on-one conversations. It's less exhausting and way more rewarding.
Energy management is crucial. I give myself permission to take breaks. If things get overwhelming, I step outside for a breather or find a quiet corner. It's all about pacing myself. Years ago I was at a massive tech conference in San Fran and they provided a “quiet room” with dim purple-toned mood lighting, a coffee bar, and massive white couches with ottomans, and places to charge devices. I will never forget how inclusive that was for them to acknowledge that people need a break from spending energy at events. And yes, networking did happen in that room but the bonding started with talking about how comfy the sofas were!
Speaking of pacing, I’ve developed what I call a “three-lap approach” to networking to help ease into an event, manage my energy, and build memorable connections. I’m going to be teaching this during a workshop on August 19 so jump over to the events tab to register.
You’ll hear how I went solo to a large event with over 450 attendees and used my three-lap approach to connect with close to 10% of the attendees. I only knew one person before the event and had made introductions via LinkedIn with a couple more. By the end of the event, I had spoken to 48 people and just under a year later I’m actively engaged in partnerships with some of them.
Finally, I’ll share a tip for where the best networking spot is for women at events especially when the majority of attendees are men. Hint, it is not at the cocktail hour or in organized activities.
See you on August 19th.
